• To deepen and instill the concepts of excellence and innovation for the sake of achieving the objectives of Ministry of Education on development of educational system.
  • To encourage competitiveness between individuals and institutions of public and higher education in public and private sectors in order to provide their best practices and outstanding expertise.
  • To internally and externally exchange distinctive practices in the educational field between institutions for the sake of improving pioneering performance, educational services sustainability and life quality improvement.
  • To invest in and direct individual and institutional educational potentials for the sake of achieving the UAE development vision for the benefit of society.
  • To build supportive local, regional and international educational partnerships for the sake of reinforcement and recognition of contributions of educational professionals and research centers to develop education.
  • To provide recognition for distinctive individual and institutional educational achievements and initiatives that contribute to development (empowerment) of human capital in order to support education development.
  • To provide support and advice to educational institutions ready to develop or establish excellence awards in education.
  • To create an excellent and innovative-based, happy and productive work environment in the educational institution.
  • To encourage innovative small-scale projects and link their outputs with labor market needs.